Do you remember how your grandfather told you that a plot of land in the area was for sale at a very low price and is now worth millions of pounds?
Or your friend who heard about Bitcoin in 2011 and its price is one dollar but thought it was worthless and refused to buy from him? This is the same currency that hit $67,000 in early November of this year, 67,000 times its price at the time.
Well, everyone misses opportunities and fails to effectively evaluate them at the time they come, but that will change in this article as we will provide you with an irreplaceable opportunity and a huge investment in this article.
In this article, we will introduce you to the Pinterest platform and explain to you in detail how it can double the sales of your online store in the near future.
Get ready to read this heartfelt article, grab a pen and paper, and of course, don't forget a cup of coffee.
What is the Pinterest platform?
The Pinterest platform is one of the most popular social media platforms which, as we will explain, currently provides a great opportunity for e-commerce.
The platform is a true realization of the phrase “a picture is worth a thousand words” as it relies primarily on visual content (videos and images) and textual content secondarily.
Posts or tweets on the platform are called pins (literally translated as "pins"), and users of the platform are called pinners.
The platform contains many distinctive features such as Boards, Rich Pins, Product Pins, and others, which we will talk about in this article.
Pinterest is a lot like a great image search engine, and I'm talking literally here, not figuratively, so we're going to talk about SEO techniques for content on the platform.
In my personal opinion, the platform is very useful and satisfying, and although it has been around since 2010 and I only got to know it three years ago, it is one of my favorite social networks.
How can Pinterest help your e-commerce business?
Before I answer this question, I must show you 10 important statistics that will speak for me:
- Pinterest has 459 million monthly active users, of which 100 million are new users, a number that has only increased between 2019 and 2020.
- Women on Pinterest who typically buy make up about 60% of the platform's users, and this percentage is expected to reach 75% in 2028.
- Women in the 25 to 34 age group make up about 30.4% of Pinterest users.
- The Pinterest platform is the second-largest source of traffic to Shopify stores.
- 90% of users say Pinterest helps them make buying decisions, and 66% of them buy after seeing Brand Pins.
- 72% of Pinterest users reported that the platform inspired them to buy when they had no intention of buying anything.
- 61% of Pinterest users say that Promoted Pin ads have helped them discover new brands and products.
- 59% of users say Pinterest helps them learn more about their purchases.
- 47% of social media users view Pinterest as a platform to explore, find and buy products.
- Pins with the “New” tag attached increase product and brand awareness by 9 times.
These statistics are very startling, especially given the growing interest of brands and online stores in Pinterest as a social media platform, which is the main source of their profits.
You notice this in advertiser demand for Pinterest marketing, for example, the platform’s ad revenue increased to $132 million in the last quarter of 2020, while it was only around $50 million in the last quarter of 2019.
Because of this huge increase, online store owners' spending on Pinterest ads increased 6x in the last quarter of 2020, which is very logical given that Pinterest's weekly conversion rate for stores through Pinterest ads has tripled by "300%" in a year. 2020.
I recently read that 92% of Pinterest advertisers rank it #1 among the platforms they use to advertise their products.
All these statistics and more tell you that with the help of Pinterest, you have a great opportunity to double your sales in your online store.
Although the majority of Pinterest platform users are from the US and Europe, the past tells us that the trend is moving towards us belatedly after these countries.
Therefore, I consider this a great opportunity to start creating a Pinterest business account for you so that you can increase the sales of your online store, and also so that you can control the market when Pinterest spreads in our Arab world - if the Arab region is your target audience -.
A quick introduction to the Pinterest platform
The Pinterest platform is very easy to use, it will take you no more than 10 minutes to get used to it and learn how to handle it.
But here I want to dwell on some of the features and benefits of the platform:
I. Types of Pinterest Pins
a) pins
This is the traditional or standard type hosted on the platform, and it can be an image, a video, or even a link pointing to a website or store.
b) Expanded Pins
Rich Pins are Pins that automatically insert information from a website into Pins.
It has three main types:
- type of product
- Recipe Type
- Article Type
Examples of this information that you provide through Featured Pins are the price of a product, the number of pieces available, etc., and this type is the most profitable on the Pinterest platform.
c) Promotional Pins
Like Facebook ads or Twitter boosted Tweets, these Pins appear in many places on Pinterest, including search results, rankings, and the user's homepage.
d) carousel pins
Carousel Pins are a type of Pin that allows you to display a group of up to five images in a single Carousel Pin.
This type of pin is used to draw the user's attention to multiple products at the same time or to display multiple product features.
e) Collection pins
This type of pin is used to purchase similar items and is very useful for showing a user or buyer on Pinterest similar or close to each other options.
These are the white dots that appear on the pins when you select them or click them. You will find similar products as shown in the pictures:
f) Product Pins
Product Pins are a new type of pins based on augmented reality technology that allows the user to experience a product virtually through this sophisticated technology.
j) Video Pins
Video Pins are similar to regular Pins, but instead of still images, they display an animated animation or video clip.
Of course, these are not all types of pins, but in my opinion, they are the most important ones that you should know and use in your marketing strategies.
Another advantage of the Pinterest platform is that it is constantly being updated and developed, so you may find that other types of Pins have been introduced and used on the platform.
Second, the types of Pinterest boards.
A very important feature of Pinterest is panels, which are virtual panels that you create to fit many pins on one panel.
Here is an explanation of each type:
a) Ordinary boards
This is the standard type where you can create your own contact groups and share them with other users.
b) Group boards
Group boards are very similar to regular boards, but the difference is that more than one person can add content or Pins to them.
c) Secret boards
Secret boards are boards that only the owner or invited members can see, meaning they are private and not visible to the public.
Steps to Use Pinterest to Double Your Online Store Sales
Now we come to the part you are waiting for, which will bring a lot of money to your bank account and attract hundreds of new customers to your online store.
I prepared this part and chose these steps after reading dozens of foreign online stores, as well as many articles and tutorials from the most popular digital marketing blogs.
Step One: Spend Some Time Getting Familiar With Pinterest
If you're new to Pinterest, spend some time getting to know it, learning it, and using it so you know how the user interface works with it.
Follow brands and stores similar to your online store. For example, if you sell men's formal wear, try finding them on Pinterest and see what competing brands are doing.
This step, while simple, is essential and will help you innovate, acquire new customers through Pinterest, and double your sales and profits.
Step two: create a business account for yourself
There are two types of accounts on Pinterest, a personal account and a business account, both accounts are completely free, but the business account has many additional features to help you reach and sell to customers.
You can create a business account directly or link your personal account to a business account with the same email address, choose the one that suits you best.
A business account gives you the opportunity to connect your online store and use ads, as well as receive statistics and forecasts from the platform.
Once your online store is connected, you will be able to use the Rich Pins we talked about earlier.
In the beginning, remember the keywords that relate to your products and your online store and use them because Pinterest, as we said, is like a search engine for visual content.
At this point, you may need to do some keyword research, or you can just use the suggestions in the search box for Pinterest.
You will then need to set reasonable goals for your Pinterest strategies with their respective KPIs for them to know if your plan is working or not.
Lastly, you will need to prepare the content you post for your target audience, and since Pinterest is a visual platform, you will need to provide high-quality images and videos to engage your audience.
Focus on telling them the story of your product and store it through images, try to ignite the motivation that will make them buy your products, and don't forget that a picture is worth a thousand words.
Note. You can use Canva to create high-quality images and videos.
Focus on Consistent Posting Even if you're only posting three pins a week, consistency is what will bring in new customers.
And after you've posted enough photos and clips, create panels that express your store, and an important tip, name it according to the keywords you know shoppers are looking for.
Step Four: Use Pinterest SEO Practices
Pinterest is a visual search engine, so just like search engines, some SEO or SEO techniques can give you amazing results.
Very simple things can go a long way and spice up your e-commerce and boost your online store and your customer's sales by crazy amounts.
We will discuss Pinterest Platform SEO in detail in the next part of the article.
Comments
Post a Comment